This conceptual ad series was an extensive project for one of my graphic design classes at Liberty University. We were given a brand and told to construct a three-part, conceptual ad series for that brand. I was partnered with a classmate and we decided to create this series highlighting the many personalities that can be shown through a pair of ‘Madewell’ jeans. The ads feature a denim wash background with the pant style outlining the various ‘personality pieces’ reflective of that type of blue jean. It was meant to show off the versatility, creativity, and individuality of each pair of jeans from Madewell. Visit the link attached to view on Behance!