This is a document I created and proposed to the North Carolina National Guard G6/J6 unit for approval on launching four social media accounts for their unit. In this document I described and created brand messaging, guidelines, goals, audience, and strategy. I also developed both mobile and desktop mockups of the proposed social media pages. In addition to these, I created a data and response management plan, risk mitigation process, approval process, social media policy document, content calendar, and projected timeline for the pages to be launched. This was an extensive project that required a professional confidence and skillset to complete it.